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SWOT +
COMPETITIVE ANALYSIS
SWOT ANALYSIS
Why are we different? Par. is unique because we specialize in ONLY golf and performance wear in all genders, sizes and age ranges. Knoxville, Tennessee is the perfect location for our startup store. Knoxville has the perfect balance of adults 18-40 looking for luxury goods that will take them from a day at the course to any day activity afterwards. We are dedicated to making golf wear into lifestyle wear.
COMPETITIVE ANALYSIS
When we conduct and illustrate our competitive analysis, we list Par. as innovative and luxury based product. We hope to retail products at around $100 for each item in our adult section. For our competitive analysis we list a few of our many competitors: Peter Millar, Bad Birdie, and Academy Sports.
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